Sam is a young British Asian business owner, who was raised in and by Birmingham. He lived in other cities, such as London and Nottingham, for a few years, but due to his heritage, Birmingham has always had a hold on him. There are many places in Birmingham which seem to tie in with his family or heritage, and he is interested in finding out what those ties and the history behind the city is. His university career in philosophy and media studies gave him insight into a variety of different areas, and also after that, he worked in various different fields, such as retail, food shelters and fashion agencies. Eventually, he decided he wanted his work to be purpose-driven and more flexible, so he now owns his own agency.
At the time the project was just starting, he was interested in the history of council housing and he found many similarities between that and the history of the Tower Ballroom; both of them were originally intended as community spaces, with a purpose of serving the community. Looking into the history of the Tower Ballroom, it felt to him like its downfall started when people were trying to make money from it and no longer saw it as a community hotspot. The Tower Ballroom is not just a building, but it contains a lot of memories that would be knocked down along with the building if it were to be destroyed. Like so many other locals, he was aware of the Tower Ballroom but not of its history. This particular building serves as a good example that it becomes interesting once you study it and read about its history, but due to the influence of our fast-paced society and social media, our attention span has become significantly lower. Sam would like to figure out how to possibly slow each other down a bit more so that we can take the time to understand where we’re coming from.
Through his role as PR agent on the ‘Dreaming Tower Ballroom’ project, he is aiming to bring individual stories to newspapers and hopefully to more people, who will realise how important the Tower Ballroom is not only to themselves but also the community and city of Birmingham. He wants to find a way to make people listen to stories, even in our current climate.